Target Your Niche or Miss Your Market

Making the Niche Marketing Connection
One of the advantages in taking the targeted niche market approach is that is affords you the opportunity to link to high traffic websites that will generate traffic for your site.

The traffic at these sites will vary, but regardless of the amount of traffic they receive, whether it is 10,000 or 100,000 visitors per year, the important thing to remember is that by linking to you or recommending your products and services you are sharing their website visitor traffic.

This is a powerful strategy and a strategy that takes time to accomplish. The reward of securing a quality link from a high traffic site to your own website is that once in place it will stay in place working around the clock and sending traffic to your website, day after day.

Be aware that there are different types of links along with linking strategies. The two most common links are:

· In-Bound Links – Are where another website points TO your website. This link has been found to be the most important. Read the finding of the study that was conducted by Fortune Interactive at the website of WebProNews.

· Out-Bound Links – Are where the link points AWAY from your website. This link has an impact on your website ranking as well, but they are not as desirable as inbound links. You can find a comprehensive report on how both inbound and outbound links affect how search engines see your site in a Google Page Rank survey from eFactory’s website.

Keep Your Linking Strategies Legal
In regards to linking strategies, there are many different theories floating around on the Internet, so you need to be careful. Here are five basic points to remember when you are considering a linking strategy:

• Consider the links you want to make with other websites carefully. Remember is it not the quantity of links located on or pointing to your site that will enhance your Page Rank, but the quality of the link that has the most impact. The links on your site should be considered as part of the resources that you make available to your visitors.
• Find and apply different types of linking strategies that adhere to the guidelines of the major search engines. Be aware of the power that is inherent in NATURAL LINKING to your site and work diligently to increase it.
• Steer clear of programs that promise you hundreds of incoming links overnight (link farms). More likely than not, a link farm scheme will adversely affect your search engine page ranking.
• When creating an outbound link, avoid using automated linking programs. In many cases, this type of software prevents the other site from receiving “credit” for the incoming link. How can you tell if this is true or not? Place your cursor over the link and hold it there. Then take a look at the status bar at the bottom of your monitor screen. If you see their link showing in the display, your software program is a winner, if a longer URL appears, there is no benefit being received by the site you are linking to.
• Since website links have a direct impact on your valuable search engine listing, the best source of information on how to implement a linking strategy for your website for the best results can be found by going directly to the source. Google offers a wealth of information that will steer you clear of potential problems when it comes to linking to another site. Read the Webmasters Guidelines.

Google webmaster guidelines are a great resource for all kinds of website “positioning” strategies!

Michael Wise
eMarketProfitStrategies.com