While skimming through a publication I get from Qwest, I came across an article that was interesting and gave validation to the Internet / website marketing strategy I’ve used for the past several years.
Here it is: “SIMPLICITY” The NEW Competitive Advantage.
With all “stuff” to do and navigate through – AND – all the Internet “clutter and clamor” the one thing all website owners and webmasters really need to pay attention to is the number 1440. 1440 is the number of minutes we all have each day – no more – no less.
Life has become so complicated and time stressed that people are looking for simple – less complicated.
If we want to cut through the “stuff”, cut through the “clutter and clamor” on the Internet, a smart strategy is to simplify our presence on the Internet.
Think about it this way:
How many times have you made it to a website that was so FULL of “stuff” that you were overwhelmed with all the options and choices and simply CLICKED the BACK button? I have many times! 
Here’s a thought for action – Take some time and ask yourself this question:
“What about my website is really necessary?”
By simplifying, how much of your customer’s or reader’s time can you give back?
Write down your observations and thoughts and start “simplifying”!
Michael Wise
eMarketProfitStrategies.com
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