SEO [Search Engine Optimization] Tips
SEO, Search Engine Optimization Tips that you can use right now.
Your SEO effort should start during the creation of your website or blog, before going “live”. During the creation period you have the ability to properly tell the search engines what your site is about – FROM THE START.
If you already have a website – don’t despair. The following SEO tips will help improve your current website standings.
I like staying with the BASICS, like my football coach told me, “Master the basics and you will always perform well!” SEO basics will never lead you astray like some of the “bright shiny objects” that come along.
Here are your SEO basics:
1. Keyword Research
Knowing what words people [searchers] use to find your product or service on the Internet is the foundation to building your website. Additionally you identify the “market” by the words used by people during search. A great keyword tool use is Google’s Free Keyword Tool. https://adwords.google.com/select/KeywordToolExternal
Keyword research, identifying your market based upon the words used during search, gives you the basis for your basic SEO elements;
website name (URL),
Title tag,
META Description tag,
META Keyword tag information;
and words and phrases you will want to use in your website sales copy.
2. Website Name – URL
The best SEO strategy to gain leverage from the search engines is to use your primary keywords in the website name.
For example, Lets say you did the keyword research and found the market was using the search term: [sales copy that sells]. An “optimized” website name that leverages search for that term would be www[salescopythatsells]com.
Notice that the website name IS the KEYWORDS.
My favorite place to check for website names (URLs) is GoDaddy.com.
Keep in mind that you want a URL that is as short as possible. This is where developing a website name can be a challenge.
<–Side Note–>
For a local physical company website, I recommend also having a site that is your business name.
<–End Side Note–>
3. Title Tag
The Title tag is where YOU can tell the search engines what your website is about. You will want to use information from the keyword research you did to build the Title tag. Normally use no more than 3 keyword words or phrases that are the most important for you and your product or service.
For example (using the previous example) a good Title tag looks like this:
<Title>Sales Copy That Sells | Sales Copy | How To Create Sales Copy That Sells</title>
The Title Tag is an HTML element that you would modify using your HTML editor, or ensure your webmaster creates a proper Title Tag for your website. Additionally, each new page should have a unique Title Tag that corresponds to the content on that page.
4. META Description Tag
The META Description is a longer, plain English description of your website.
Using the previous example a good META Description tag would look like this:
<meta name=”description” content=”Tips and tactics on how to write good sales copy that sells”>
5. META Keyword Tag
The META Keyword tag should be the list of keywords and key phrases you want to target with your website. NOTE: When working with a website and the META Keyword tag, start with the top 10 – 15 keywords or key phrases.
Using the previous example a good META Keyword tag would look like this:
<meta name=”keywords” content=”sales copy, sales copy that sells, how to write sales copy, create sales copy that sells, good sales copy”>
Each keyword, key phrase separated by a comma.
<–Side Note–>
The Title Tag, META Description Tag and META Keyword Tag are all HTML “coding” elements. You will not see them when looking at your website using your web browser. The search engines DO SEE them and are important!
Each of these “Tags” are HTML elements, most HTML editors will give you options to add these to your website and web pages. If you are having a webmaster develop your site, ensure these important TAGS are properly created and added to each web page.
<–End Side Note–>
There are many other elements in good SEO, but these are the basics. Getting the basic SEO elements right and in place will get you off to a great website that can be found by the search engines AND found by searchers who are looking for YOU.
To Your Success,
Mike
December 2nd, 2011 at 11:01 am
nice post, i sure| shall be visiting another time
December 2nd, 2011 at 11:06 am
I really enjoy your articles. They’re fantastic. Tip number 2 was useful for me however, the rest I’ve been working at for a couple months.
December 18th, 2011 at 12:51 am
Great information. I will be certain to check back often.
December 18th, 2011 at 5:04 pm
Wow!, this was a real quality post. In theory I’d like to write like this too taking time and real effort to make a good article… but what can I say… I keep putting it off and never seem to get something done
December 21st, 2011 at 4:03 am
Hi there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup. Do you have any solutions to protect against hackers?
December 24th, 2011 at 1:20 pm
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.
December 30th, 2011 at 7:59 pm
Reading this article has really motivated me.
January 4th, 2012 at 10:00 pm
You are really a good webmaster. The site loading pace is amazing. It kind of feels that you are doing any distinctive trick. Moreover, The contents are masterwork. you have performed a fantastic process in this matter!
January 4th, 2012 at 10:09 pm
Hey There. I found your blog using msn. That is an extremely smartly written article. I’ll be sure to bookmark it and come back to read extra of your helpful info. Thank you for the post. I’ll definitely return.
January 6th, 2012 at 12:29 pm
Top-notch article indeed. Friend on mine has been seeking for this information. seo hampshire
January 11th, 2012 at 12:09 am
I simply want to say I am just beginner to weblog and really enjoyed this page. Likely I’m planning to bookmark your website . You absolutely have incredible posts. Appreciate it for sharing with us your web page.
January 12th, 2012 at 6:09 am
This is a really great blog. Thx to the author
January 13th, 2012 at 5:49 pm
Say, you got a nice article.Thanks Again. Great.
January 16th, 2012 at 1:34 am
Would you mind if I shared this article on my website? I would certainly give you credit and a link back to your blog. Thanks, and please let me know here, or email me!
January 16th, 2012 at 8:35 am
Feel free to share any of my articles on your website!
To Your Success,
Mike
January 16th, 2012 at 11:28 pm
I like the theme on this website. Can you let me know where to get it? Appreciate it!
January 24th, 2012 at 3:58 am
very nice put up, i definitely love this web site, carry on it
January 24th, 2012 at 2:48 pm
TY, great job! Exactly the stuff I had to know.
January 24th, 2012 at 11:49 pm
Great blog here! Also your site loads up fast!
January 29th, 2012 at 8:38 pm
Excellent items from you, man. I have take note your stuff prior to and you’re simply too magnificent. I actually like what you have acquired right here, certainly like what you’re saying and the way in which in which you assert it. You’re making it enjoyable and you still take care of to stay it wise. I can not wait to learn much more from you. This is actually a tremendous site.
January 30th, 2012 at 12:50 am
Excellent blog right here! Additionally your web site loads up fast! What host are you the usage of? Can I get your associate link to your host? I desire my website loaded up as fast as yours lol
January 30th, 2012 at 3:42 pm
Highly insightful thank you, I do believe your followers could perhaps want far more content such as this continue the very good content.
January 30th, 2012 at 6:04 pm
Great write-up. I am a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a long time.
January 31st, 2012 at 2:03 am
Great post, you have pointed out some superb points, I too think this is a very excellent website.
January 31st, 2012 at 4:22 am
SEO, Search Engine Optimization Tips | eMarket Profit Strategies I was recommended this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re amazing! Thanks! your article about SEO, Search Engine Optimization Tips | eMarket Profit StrategiesBest Regards Agata
February 1st, 2012 at 5:30 am
Hey! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading your posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Many thanks!
February 1st, 2012 at 8:43 am
thanks for this unique excellent Post! , Liked Going Though It !!
February 2nd, 2012 at 9:30 am
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.
February 2nd, 2012 at 11:16 am
I’ve recently started a blog, the information you offer on this site has helped me greatly. Thanks for all of your time & work. “You do ill if you praise, but worse if you censure, what you do not understand.” by Leonardo DaVinci.
February 2nd, 2012 at 12:54 pm
Love your blog!
February 3rd, 2012 at 7:18 am
I really appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!
February 4th, 2012 at 4:17 pm
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Many thanks
February 6th, 2012 at 2:29 am
I appreciate your post, it is interesting and compelling. I stumbled upon my way here through Google, I’ll come back another time :)