Niche - The Marketing Secret of Millionaires!

You’ve been encouraged to focus your attention on the keywords that apply to the products or services that you have to offer on your website.

Targeted Niche Marketing is all about finding SPECIFIC solutions to the problems of a SPECIFIC customer base.

What is a Niche?
A niche market/audience is a group of people who share a common interest, pain, desire or problem.

A niche market is a group of people who are already searching internet for a solution to a problem – and not finding good results

When your marketing website is strategically designed to delivering a clear understanding of what benefits your customer is looking to receive from a product or service, then it is easier to connect the dots to the product that provides the solution to the problem they are facing.

As simple as this may sound, there are thousands of online businesses that have yet to grasp the importance of this one principle.

No matter how great your product may be, the focus must always be on what the customer wants from that product; how it will enhance their lives and give them what they want.

It is essential to thoroughly research the concept of targeted niche marketing – where the idea is to be one thing to one group of people instead of the shotgun approach that is responsible for the failure of most affiliate marketers - trying to be “all things to all people.”

Your Niche Market Customer Base
Just as we linked keywords from your domain name, to your search engine information in your website design, to the website content, giveaways and promotions, the same approach holds true for identifying your target niche market. It is not enough to simply offer a product that solves a specific problem. In a marketplace as large as the Internet, generalization is the fastest road to oblivion.

Connecting the dots from your product or service to its prospective users is important in order to get their attention, present a solution to their problem and a means to take action. Using the advanced technology that is available to affiliate marketers to find their customer base, there is no reason why you cannot take advantage of these resources for the success of your online business.

The sharper your focus, the easier it is to hit the bulls’ eye of the target. Keep in mind that the attention span of Internet shoppers is short and your affiliate marketing competition is growing everyday.

Keys to Unlock Your Customers Wallet
Start targeting customers by using demographics, the information about the basic qualities and characteristics of your market, such as age, gender, culture, employment, industry, income level, marital status and location. For example:
Does your product cater uniquely to men?
Is the product more useful to people in a certain profession?
What you need to know is; who buys the type of product or service you have to offer?

Affiliate marketers as well as other types businesses shoot themselves in the foot by assuming that what they have to offer will appeal to everyone. Resist the temptation to fall into this pattern of thinking. Even if the product or service you have to offer is used by a diverse market, there are many different factors that you can use to identify who is the perfect customer for you and create your promotional material.

Another valuable tool to use in targeted niche marketing is called psychographics.

There is a tremendous amount of research available on the emotional and behavioral characteristics of your target market that cover everything from the thinking process behind the purchase decision, the rationales that are used to their buying histories of a certain type of product or service.

This data is collected from their areas of interest, the organizations they join, the types of products that they have consumed or the type of services they have used. Even the history of their loyalty to a certain company is tracked, from their initial contact with a company to the end of their relationship.

Where demographics profile those who need a certain product, psychographics define where the product is wanted as well. Starting with the question of who is your perfect customer you can use these tools to fill in the blanks.

Market Research Information in Action
For example, using demographic information, acne medicine manufacturers typically cater to teenagers who are most likely to experience this problem. In other words, teenagers specifically are potential customers because they need clearer skin.

Now let’s make the focus sharper using psychographics. In this example, not only do the targeted customers need clearer skin, but they want clearer skin as well.

This is an important fact, for there are some teenagers with acne who may need clearer skin, but it is not important enough to them to really want it - all of this is based around what are the priorities of the person, much like the other choices we make, from the type of work we perform to the style of clothes we wear.

The bottom line for the manufacturers of the acne medicine who wants to target this specific market as accurately as possible to generate higher quality leads, is that they must use the psychographic profile of their potential buyers along with demographic information.

With this information in hand, they can locate the websites that their potential customer visits and present their information about the benefits of using their products. For instance, there are many forums that address the common image problems facing teenagers.

The most important rule of thumb in targeted niche marketing for your affiliate business online is that less is more.

If you want to increase your earnings, decrease the customer base you are trying to reach until you have the most likely audience defined and then concentrate your efforts on satisfying these potential customers.

Michael Wise
eMarketProfitStrategies.com