Speaking to the Heart of Your Market
Once you have the basic content you will use for your marketing website or your affiliate marketing website, you can maximize its impact with the use of “power words”.
Power words are also referred to as “triggers” because they can motivate the reader to take action. Using them effectively can help you build customer confidence. Here are ten different benefits people want and the power word that relate to them.
1. TIME: The pace of daily life for most people makes time their most valuable commodity. When they come online to shop, they are looking for products and services that will save them time. Power words: FAST, QUICK, i.e., fast delivery, fast ordering or quick results.
2. SECURITY: Everyone wants to be sure that they will not be at risk of losing money by accepting your offer. Power words: RISK FREE, MONEY BACK, GUARANTEED, i.e., 90 day money back guarantee, risk free, guaranteed, without obligation.
3. EXCLUSIVITY: When there is only a limited amount of an item, it gives the impression of being more valuable. The more valuable your product or service appears the more people will appreciate what you have to offer. Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., exclusively for the first 100 subscribers, special offer, limited edition.
4. SIMPLICITY: People appreciate clarity and ease. Show them how your product or service will reduce their stress. Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions, convenient to use, easy payments, etc.
5. PROOF: People like to know what other people think about your product or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e. buyers’ testimonial, consumer review, buyers critique, industry comparison.
6. SPECIAL OFFERS: People want to find bargains in the form of rebates, one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED TIME, i.e., one day sale, special discount, instant rebate, one time offer, limited time price.
7. INCENTIVES: People love getting gifts before they do business with you. Power words: COMPLIMENTARY, GIVEAWAY, BONUS, GIFT, REWARD, i.e., your complimentary subscription, order bonus, special e-book giveaway, a gift for you.
8. RECOGNITION: People want to know that you understand their concerns. Power words: YOU, YOURS, i.e. the benefits you want, the solution to your problem.
9. STATUS: People want to know how something will affect their life. Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention please, special alert.
10. POPULARITY: People are always looking for new products or services that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh off the press, updated report.
Of course, this list is not the “exhaustive” list of words to use. I like to research the forums, other current marketing gurus’ websites to learn what kind of “sales tactics” they are using. Don’t you agree that it is smart to learn from and “borrow” tactics from your competition?
Michael Wise
eMarketProfitStrategies.com
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