Two of the ways to interact with and create real connection with your website visitors is giving things away and/or creating content that is so valuable they want to subscribe to.
Giveaways and Subscriptions
With all of the work you have done to get visitors to your marketing website, the task now shifts to making their visit one they will remember. Your objective is for the visitor to click your referral link, and one way you encourage them to do this is to give them something that they want without obligation. The idea is to extend the reach of your website content and give them a link back to your website.
A giveaway can be real simple, like an e- book, an article, a software program, white paper or an incentive like a discount coupon.
A subscription is an item that your visitor will receive at regular intervals; newsletters and ezines are two of the most popular types of subscriptions. Choose what you will giveaway or write about with your keywords in mind. Remember that whatever you use should be related to your marketing program website.
Forums
With the “plug and play” software available through most web hosting services and from independent software vendors, you can create your own discussion group or forum for the users of your affiliate marketing product or service.
Internet users are community oriented, giving them a place where they can share and exchange information that is important to them, gives them another incentive to visit your site regularly.
Giveaways, subscriptions and forums all give you the means to interact with your website visitor while they are on your site and after they leave. The best position for these offers or signup boxes is close to the top right or left corners of your web page and designed in a way that they are easily seen.
Make sure that all of your offers are “opt-in” where the visitor gives their consent to you to send email messages to them.
In addition, in accordance with the CAN-SPAM Act, each commercial email must include a means for the subscriber to “opt-out” or cancel their request to receive email.
These three areas of promoting your marketing program serve as “lead generators” helping you to build a list of the people who are interested in what you have to offer on your marketing website.
Underlying all of these efforts is the understanding that very few people take action of any kind on their first visit to a website. Be proactive in your approach to your visitors and make it easy for them to return – encourage your visitors to bookmark your site for future visits by incorporating a link at the top of your website to do this.
When a visitor requests a giveaway or becomes your subscriber, it opens the door for you to communicate new information about your products on regular basis. However, avoid the “hard sell” approach. Remember that most people are interested in improving the quality of their lives, i.e., saving money, having more leisure time or increased income.
Focus your attention on how your product can solve a particular problem that your visitor may have.
Offering a special discount for your subscribers is a wonderful incentive to bring you visitor to your website again and (hopefully) purchase from your website.
Keep the tone of your email conversational, in the same manner you would talk to a friend. In the wording of your e-mail avoid using the word “free” that has become one of the most famous “spam triggers”. To check your email content and make sure it is free of spam triggers. To read more about spam triggers, Google spam triggers and educate yourself on what “words” trigger spam filters.
In addition to the value of each of these ideas on their own, linking them to each other may provide you with even better results. For instance, here is an example of how to link your offers together to maximize the number of people on your mailing list:
- A newsletter subscription box on your website homepage
- A newsletter subscription box on each of your website pages
- A link to your giveaway on the subscription opt-in page or confirmation e-mail
- A text link to your giveaway or subscription signup page at the end of an article on your website
- A hyperlink to your subscription signup page on the thank you page of your giveaway offer
- Your giveaway or subscription in an “exit ad”, a form of pop-up advertising that is activated when your visitor leaves your site.
If you decide to offer a giveaway and/or subscription to your visitors, you can make this task very easy for yourself if you deliver this content through an automatic mailer or auto responder.
Michael Wise
eMarketProfitStrategies.com
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