Can I Trust You? Building Trust in Your Business

There are other ways to spread the word, Let me suggest a few names to you:
·    Frank Kern
·    Mike Filsaime
·    Michelle MacPhearson
·    Joel Comm
·    Andy Jenkins
·    Dr Joe Vitale

What do these people have in common? They are all published writers on the Internet, specializing in supplying content on marketing, making money on the Internet and just about everything between.

Content IS King!
Every person who has been watching the Internet and any article regarding information/content and search engine strategies; knows that Content is King! Most site visitors are looking for information of some kind when they go to a site or subscribe to an ezine.

Building trust does indeed take time and these “Internet Gurus” understand that the best way to attract and keep visitor traffic is to provide them with what they want. By providing free information and give aways, they are able to provide their readers and site visitors with high quality content.

There are many sources for free-reprint articles, that can be used to provide your visitors with high-quality content subscribers and surfers demand. And in the process you are establishing a familiarity with your product or service and how it can help your visitors to accomplish their goals.

Writing about your product or service does not have to be difficult, the best style of writing these types of articles is in a friendly, conversational tone. You are addressing a specific problem, giving a recommendation to the person that you feel confident will provide the solution for them.

There are also hundreds of articles that are available to use as content for your website, newsletter or ezine and if you want to hire someone to writer articles for you, there are several agencies that you can contact for this service.

It all adds up the same: it doesn’t matter whether you have been operating an online business for 1 month or 10 years, or you are looking to find your first customer or your hundredth customer, you have to give people the information that they need to establish a level of trust in you.

The choice of methods is up to you; of writing yourself, obtaining free reprint content or hiring a writer for yourself can all provide the same result – quality information about the subject that interests your prospective customer the most.

Operating a marketing or affiliate marketing website means that you have to incorporate your information in a format that will help you convert visitors into sales.

Content…Content…Content
For the real estate industry it is Location, Location, Location, but for Internet businesses it is Content. Content. Content! The evidence has been reviewed and the verdict is in. Visitors want good quality content and lots of it. So give them what they want. It can be in a variety of forms; articles, tips, newsletter archives and details of each product or service on your site.

Michael Wise
eMarketProfitStrategies.com

Niche - The Marketing Secret of Millionaires!

You’ve been encouraged to focus your attention on the keywords that apply to the products or services that you have to offer on your website.

Targeted Niche Marketing is all about finding SPECIFIC solutions to the problems of a SPECIFIC customer base.

What is a Niche?
A niche market/audience is a group of people who share a common interest, pain, desire or problem.

A niche market is a group of people who are already searching internet for a solution to a problem – and not finding good results

When your marketing website is strategically designed to delivering a clear understanding of what benefits your customer is looking to receive from a product or service, then it is easier to connect the dots to the product that provides the solution to the problem they are facing.

As simple as this may sound, there are thousands of online businesses that have yet to grasp the importance of this one principle.

No matter how great your product may be, the focus must always be on what the customer wants from that product; how it will enhance their lives and give them what they want.

It is essential to thoroughly research the concept of targeted niche marketing – where the idea is to be one thing to one group of people instead of the shotgun approach that is responsible for the failure of most affiliate marketers - trying to be “all things to all people.”

Your Niche Market Customer Base
Just as we linked keywords from your domain name, to your search engine information in your website design, to the website content, giveaways and promotions, the same approach holds true for identifying your target niche market. It is not enough to simply offer a product that solves a specific problem. In a marketplace as large as the Internet, generalization is the fastest road to oblivion.

Connecting the dots from your product or service to its prospective users is important in order to get their attention, present a solution to their problem and a means to take action. Using the advanced technology that is available to affiliate marketers to find their customer base, there is no reason why you cannot take advantage of these resources for the success of your online business.

The sharper your focus, the easier it is to hit the bulls’ eye of the target. Keep in mind that the attention span of Internet shoppers is short and your affiliate marketing competition is growing everyday.

Keys to Unlock Your Customers Wallet
Start targeting customers by using demographics, the information about the basic qualities and characteristics of your market, such as age, gender, culture, employment, industry, income level, marital status and location. For example:
Does your product cater uniquely to men?
Is the product more useful to people in a certain profession?
What you need to know is; who buys the type of product or service you have to offer?

Affiliate marketers as well as other types businesses shoot themselves in the foot by assuming that what they have to offer will appeal to everyone. Resist the temptation to fall into this pattern of thinking. Even if the product or service you have to offer is used by a diverse market, there are many different factors that you can use to identify who is the perfect customer for you and create your promotional material.

Another valuable tool to use in targeted niche marketing is called psychographics.

There is a tremendous amount of research available on the emotional and behavioral characteristics of your target market that cover everything from the thinking process behind the purchase decision, the rationales that are used to their buying histories of a certain type of product or service.

This data is collected from their areas of interest, the organizations they join, the types of products that they have consumed or the type of services they have used. Even the history of their loyalty to a certain company is tracked, from their initial contact with a company to the end of their relationship.

Where demographics profile those who need a certain product, psychographics define where the product is wanted as well. Starting with the question of who is your perfect customer you can use these tools to fill in the blanks.

Market Research Information in Action
For example, using demographic information, acne medicine manufacturers typically cater to teenagers who are most likely to experience this problem. In other words, teenagers specifically are potential customers because they need clearer skin.

Now let’s make the focus sharper using psychographics. In this example, not only do the targeted customers need clearer skin, but they want clearer skin as well.

This is an important fact, for there are some teenagers with acne who may need clearer skin, but it is not important enough to them to really want it - all of this is based around what are the priorities of the person, much like the other choices we make, from the type of work we perform to the style of clothes we wear.

The bottom line for the manufacturers of the acne medicine who wants to target this specific market as accurately as possible to generate higher quality leads, is that they must use the psychographic profile of their potential buyers along with demographic information.

With this information in hand, they can locate the websites that their potential customer visits and present their information about the benefits of using their products. For instance, there are many forums that address the common image problems facing teenagers.

The most important rule of thumb in targeted niche marketing for your affiliate business online is that less is more.

If you want to increase your earnings, decrease the customer base you are trying to reach until you have the most likely audience defined and then concentrate your efforts on satisfying these potential customers.

Michael Wise
eMarketProfitStrategies.com

How To Catapult Your Affiliate Commissions From 50% to 300%!

I have a confession….I am a complete information junkie.

I always have mp3s of the latest course and teleseminar playing in my car. I buy everyone’s stuff–which can range in the hundreds of dollars.

But there’s one info-product I listened to that totally blew me away. It was Russell Brunson’s “Affiliate Evolution” package that I downloaded recently.

Now it’s not one of those general information products we’re used to seeing in internet marketing.

Why?

Because Russell reveals the specific gritty details of how he quadrupled the commission he received for promoting Mike Filsaime’s “Seven Figure Code” internet marketing course…

…and how he’s able to repeat this over and over again, with every product he promotes!

You can see the specific case study here:

Affiliate Evolution 

You see, over a THOUSAND people got a hold of Affiliate Evolution within a few hours of launching. It makes sense considering the product is only a few bucks!

…which is waaaay different than most of the thousand-dollar info-products I’ve studied!

See what the fuss is about by going here:

Affiliate Evolution

Hope you’re having a fantastic week!

Michael Wise
eMarketProfitStrategies.com

P.S. Please take action today. Because Russell is going to raise the price of Affiliate Evolution and take the exclusive bonuses off the table since he’s going to put the content in an upcoming $500 home study course!

Information Overload

With all the Internet marketing “gurus” out there, who do you trust? This blog is for the very purpose of gathering information and experience from others to get a handle (meaning=reporting on them) on the Internet marketing gurus out there.

I will also, offer Internet marketing tips on tactics I have used and will also provide the results.

Michael Wise
eMarketProfitStrategies.com