But My Pictures and Images Are Awesome!

Pictures and images are pretty, some of them even dance, but I my opinion; the fewer images on your website the better. Don’t worry, your visitors will not miss them, they have seen plenty of graphics on their way to your site. From the testing that I’ve done, the more basic and “underground” looking a site is the more credibility you have.

In addition, too many graphics will make your site load slowly. Slow loading pages will cause a visitor to click “back” in just a few seconds. As a marketer or an affiliate marketer, you’ve got to make sure the layout and “time to load” of your website is quick! You’ve got to answer this question in 10 seconds or less: “What’s in it for me?”

Simple Layout
Make sure that your website design uses a simple layout with a prominent, easy to find link to each major page or category on your site. When your visitor comes to your site, show respect for their time; make the experience as enjoyable and uncomplicated as possible.

If you offer a newsletter, make it very easy for people to sign up by having the subscription details on every page of your site. As you publish your newsletters, offer your visitors a newsletter archives section on your site.

The content on your marketing or affiliate marketing website should be focused on a theme: if you are an affiliate for a beauty company, your website content can be supplied by 10 different writers – as long as the articles are all beauty related. For the articles you write, include your sales links at the bottom of each page your articles appear on.

Tell people about yourself through a ‘Contact’ page. Remember that you have to take every opportunity to build trust with your visitors. Make yourself accessible and they will instantly feel more comfortable and more likely to click your affiliate links!

Search Engine Technology Changes Rapidly
Stay alert to the Internet technology changes, particularly the search engines and web hosting. Review your website design every three months at a minimum. Incorporate new design elements when it is necessary to “comply” with the newest search engine changes. Continue to update and add new content to your marketing website, visitors like to see new things, and updating your site regularly will encourage them to come to your site more often.

Michael Wise
eMarketProfitStrategies.com