5 Tips to Make Your Title [and email Subject Line] Magnetic

The Title of an article or an email Subject Line (think Title here) gives you the opportunity to:

1. distill the subject matter of what you are writing into a single sentence and

2. entice your audience to read the information you have written.

<–Side Note–>
Dan Kennedy gives the observation that when you are browsing through a book store,the titles of the books usually give you a good idea of what the book is about AND the better the book title, the better idea you have of what the book is about.
<–End Side Note–>

5 Quick Tips To Make Your Title Magnetic

1. Keep it Simple – A short title is an effective title. Keeping your title short, simple and easy to understand helps your reader to quickly know your subject. Short titles are also good for the search engines – if you’re doing any Internet marketing, you can get favorable search results by keeping your titles short.
2. Capture Attention – Your GOOD title separates your article from the chaff and clutter that is all around and magnetically draw readers to your article.
3. Meet a Need – Most people who search the Internet are looking for an answer to a need, or looking to eliminate pain. An effective title will draw people to your content because your title tells them your article has something they need to know.
4. Use Key Words – Your market segment normally uses certain words to identify what they are interested in; on the Internet these are called KEYWORDS. Key Words are the words people use when they are searching for a solution to a problem – OR – looking for information on a specific subject.You can leverage the search engines by using the Key Words in your article title or email Subject line.
   
5. Devote 80% of Your Time to the Title – Your TITLE is the most important element of your article! A magnetic and compelling title can be the difference between success and failure of your article or marketing piece.Most of the top direct response marketers devote 80% to 90% of their time on the titles or headlines of a letter or and article because the title is the “capture” element of the entire piece.

The TITLE is your opportunity and sometimes your only entrance into your market. Using these simple tips will help you write titles that magnetically “draw in” your readers and your market.

Michael Wise
eMarketProfitStrategies.com

Tagged as: Article Marketing, Direct Response, Email Marketing, Internet Marketing, keywords, SEO, Title