Staying Ahead of the Competition
Wherever there is opportunity, there will be a demand for supply. Internet marketing and affiliate marketing is generating thousands of dollars of income to individuals who are making this their business and taking that business seriously.

Research Your Competition
While there is a tremendous demand for affiliate programs, joint ventures (JV), it is not so easy to decide which one is best for you. Using the tips in my series on affiliate marketin basics gives you a lot of information you can use in making this decision. But the one topic that we are going to focus on in this section should be considered as well: researching your competition.

KISS
Most people already have an idea of a product or service they would like to promote and sell when they begin to explore internet marketing or affiliate marketing programs. Generally, in the beginning while you “learn the ropes” of affiliate marketing, it is a good idea to use the KISS rule: “Keep It Simple Stupid”.

By far the most popular item on the Internet- free and sold - are information and software products such as utility programs, e-books, e-course, downloadable CD or audio programs.

Their popularity with internet marketers, affiliate marketers and JV’s is easy to understand; you do not need a lot of money or space for inventory to get started. Consider your interests or expertise and the scope of the product, who would be interested in the subject matter. For informational products it is best to choose a subject that give you room to specialize such as:

· money management
· relationship issues
· business operation
· health and fitness

These general topics appeal to most people. From this point you can begin to narrow your focus, using the research you’ve done with Keywords or Key Phrases. From the point of “expertise” it is important to keep in mind what you know is your motivation.

You Write - Communicate Enthusiastically When…
Enthusiasm is contagious, it is easy to talk about the topics that interest or excite your imagination. Here is where you can find the answer to the question of which information products do you want to promote and sell - What Are You Passionate About?

It makes sense to choose something that interests you, because you will be spending many hours learning about how to accomplish the goal of creating the income you desire with this business. Here is your opportunity to break away from the tedious working for a paycheck doing tasks that you do not like.

Once you have made your choice of what you want to learn about and help others learn about, you will be surprised by the liberating feeling you will experience after you make this decision.

And this passion for your work is a vital ingredient that will carry through to your target audience; in your website content and your other promotional material, the life and vitality that you have for your product will be felt. You will be more believable because you are sincere in what you are saying. As time goes by this energy will be instrumental in building trust and sales with your audience.

But…What About Competition
Let’s look at the other side of the situation; your competition. Because informational products are easy to promote and sell, you will find that there are many others who share your perspective and in many cases, your passion for their affiliate marketing business. Many of these marketers have been in the business for years. How can you compete with them?

Study Your Competition
You do not have to, it is much more to your advantage to study what they are doing, how they do it and then test their methods to see if they will work for you. Keeping the idea of targeted niche marketing in mind, research your competition and the product they are promoting.

Visit their website and study the design, sign up for their newsletter and review their sale material. Check their website stats on Alexa.com, run a search on Google and see where their site ranks.  If you take the time to do this type of research on your product, competition and prospective customer base, you will be in a better position to begin earning an income once you website is up and running.

It is also important to keep your finger on the pulse of the events that affect whatever topic of interest you choose to use as the basis of your internet marketing business. For example, if you are fascinated by video production, it is a good idea to subscribe to newsfeeds that cover this area to stay current on the new developments, products and services being offered and install them on your website for your visitors.

Market What Your Competition Lacks
Understanding that you have competition is one thing. Approaching your customer base with confidence comes from offering them something that the competition is lacking.

Be aware, that just like you are watching the competition, they are watching you as well.

In operating your business in an electronic environment, your website, product and services are just as accessible to them for review as theirs is to you. Don’t be surprised if you find yourself in the game of “who can do it better”. Take the challenge in stride and enjoy the ride!

Michael Wise
eMarketProfitStrategies.com

Pictures and images are pretty, some of them even dance, but I my opinion; the fewer images on your website the better. Don’t worry, your visitors will not miss them, they have seen plenty of graphics on their way to your site. From the testing that I’ve done, the more basic and “underground” looking a site is the more credibility you have.

In addition, too many graphics will make your site load slowly. Slow loading pages will cause a visitor to click “back” in just a few seconds. As a marketer or an affiliate marketer, you’ve got to make sure the layout and “time to load” of your website is quick! You’ve got to answer this question in 10 seconds or less: “What’s in it for me?”

Simple Layout
Make sure that your website design uses a simple layout with a prominent, easy to find link to each major page or category on your site. When your visitor comes to your site, show respect for their time; make the experience as enjoyable and uncomplicated as possible.

If you offer a newsletter, make it very easy for people to sign up by having the subscription details on every page of your site. As you publish your newsletters, offer your visitors a newsletter archives section on your site.

The content on your marketing or affiliate marketing website should be focused on a theme: if you are an affiliate for a beauty company, your website content can be supplied by 10 different writers – as long as the articles are all beauty related. For the articles you write, include your sales links at the bottom of each page your articles appear on.

Tell people about yourself through a ‘Contact’ page. Remember that you have to take every opportunity to build trust with your visitors. Make yourself accessible and they will instantly feel more comfortable and more likely to click your affiliate links!

Search Engine Technology Changes Rapidly
Stay alert to the Internet technology changes, particularly the search engines and web hosting. Review your website design every three months at a minimum. Incorporate new design elements when it is necessary to “comply” with the newest search engine changes. Continue to update and add new content to your marketing website, visitors like to see new things, and updating your site regularly will encourage them to come to your site more often.

Michael Wise
eMarketProfitStrategies.com

There are other ways to spread the word, Let me suggest a few names to you:
·    Frank Kern
·    Mike Filsaime
·    Michelle MacPhearson
·    Joel Comm
·    Andy Jenkins
·    Dr Joe Vitale

What do these people have in common? They are all published writers on the Internet, specializing in supplying content on marketing, making money on the Internet and just about everything between.

Content IS King!
Every person who has been watching the Internet and any article regarding information/content and search engine strategies; knows that Content is King! Most site visitors are looking for information of some kind when they go to a site or subscribe to an ezine.

Building trust does indeed take time and these “Internet Gurus” understand that the best way to attract and keep visitor traffic is to provide them with what they want. By providing free information and give aways, they are able to provide their readers and site visitors with high quality content.

There are many sources for free-reprint articles, that can be used to provide your visitors with high-quality content subscribers and surfers demand. And in the process you are establishing a familiarity with your product or service and how it can help your visitors to accomplish their goals.

Writing about your product or service does not have to be difficult, the best style of writing these types of articles is in a friendly, conversational tone. You are addressing a specific problem, giving a recommendation to the person that you feel confident will provide the solution for them.

There are also hundreds of articles that are available to use as content for your website, newsletter or ezine and if you want to hire someone to writer articles for you, there are several agencies that you can contact for this service.

It all adds up the same: it doesn’t matter whether you have been operating an online business for 1 month or 10 years, or you are looking to find your first customer or your hundredth customer, you have to give people the information that they need to establish a level of trust in you.

The choice of methods is up to you; of writing yourself, obtaining free reprint content or hiring a writer for yourself can all provide the same result – quality information about the subject that interests your prospective customer the most.

Operating a marketing or affiliate marketing website means that you have to incorporate your information in a format that will help you convert visitors into sales.

Content…Content…Content
For the real estate industry it is Location, Location, Location, but for Internet businesses it is Content. Content. Content! The evidence has been reviewed and the verdict is in. Visitors want good quality content and lots of it. So give them what they want. It can be in a variety of forms; articles, tips, newsletter archives and details of each product or service on your site.

Michael Wise
eMarketProfitStrategies.com

Dreaming of “Overnight Riches”?
There are many more stories of broken Internet business dreams than ones of success. Many people have cleaned out their bank accounts in pursuit of the “overnight riches” that is highly touted on the radio, television and Internet, only to find that the overnight riches belonged to the one pitching the program.

As a result of these types of experiences, the individuals who have decided to change their method of operation are coming to terms with the fact that their dreams can be realized by using methods that work in concert with factual information, products and services that have market appeal and techniques that address the way people make their purchase decisions.

If the challenge of finding customers has you wondering what to do, you have done exactly what thousands of others had done: started to search for information. This brings us to the point of this article: how to use information as a marketing sales tool.

Power of Article Marketing
Article writing for the Internet is experiencing a huge boost of popularity. Why? Because most people use the Internet to find information. Articles have always been written and published, but today many internet marketers are strategically building trust and “readership” through Article Marketing.

No matter what product or service you choose for your marketing or affiliate marketing business, the fact still remains that you must give people information about it so that they can make a purchase decision. No one is going to buy a product without knowing how it works, what it will do for them and how much it costs.

Using graphic images and flashy headlines no longer satisfies the savvy Internet shopper. For those individuals who shop online regularly, they have long since become familiar with cool graphics and luring headlines.

Promoting a product or service by low price alone won’t work either, because the marketplace is global and the competition is such that some merchants will sell an item at an incredibly low price because they know they will sell huge quantities of the goods.

There is no “Magic Formula”
If you are subscribing to every newsletter, ezine and e-book in sight to find the magic formula to gain customers, you might be in for a disappointment. The truth of the matter is that it takes a combination of factors to find, retain and service customers.

Operating a business online has as many advantages and disadvantages, as a brick and mortar business has to face. The challenge is to understand the differences in the dynamics between these two ways of doing business and apply the correct set of principles to make it work.

For example, in the physical world, a customer enters a store that has an item they are interested in buying. There is a salesperson present to answer their questions and demonstrate how the product works. If the person is satisfied, with all that they have heard, seen and experienced to the point where they are ready to purchase the product a sale takes place.

Shopping is a Social Experience!
On the other hand, shopping on the Internet is a completely different experience. And this is the first thing that many internet marketers and affiliate marketers lose sight of. Shopping is a social experience. When a person visits your site, they are greeted by text and images instead of a human being. Even if there is a picture of a person on the site, the visitor has no way of knowing if that is a real person.

This underscores the greatest challenge that everyone who is working online has to face:
how to build trust in the hearts and minds of the people who need our products or services.

Online marketing is a process that normally cannot be accomplished in one fell swoop. It takes time to establish trust when we are face-to-face, why do we think it will be easier to do this when we are on the Internet?

There are many methods you can use to promote your internet marketing or affiliate marketing business, but none of them will work if they are only used one time. The rate of information exchange on the Internet is as fast as lightning. You cannot expect someone to buy your “widget” if your single advertising banner flashed at them once last month.

You can spend hundreds of dollars on banner advertising and still not be any closer to building the interest or the trust necessary to make them click their mouse and visit your website.

Strategically use Information
Obviously, you cannot rely on banner advertising to bring the customers you need, so what CAN you do to get them to your site?
Give them what they want:
Information.
Information that they (your customer) want by researching their interests and problems.
Information on the benefits of your product or service and how it will SOLVE their problems - and - make their lives better.

People are being bombarded by advertising images and messages all the time. On the radio, the television, and the Internet. This is what makes marketing through information more effective. If you construct your article in the same tone as you would talk to a friend who has come to you for advice about a problem they have, you will begin to gain the trust of whoever reads that article.

With the millions of websites and social media sources on the Internet, the possibility a person will see and act on a “banner ad” depends completely on the amount of money in your marketing budget. But if a person needs to know the definition of a word, they are more likely to go back to dictionary.com because they know they will find the information they are looking for there.

Work To Become The Source
The same holds true for your internet marketing or affiliate marketing website. If you focus your attention on defining your niche on the Internet, and then work toward becoming the source of information that is relevant to all of the people in that niche, you are now in the position to become the “dictionary” so to speak.

Writing and publishing articles is one of the best ways to create the reliability and trust you want for your marketing website. Each article you write and publish is like a little “salesman” out working for you.

Newsletters and ezines delivered by email is also a great way for building trust in your products and services. But the challenge is to first get the subscribers or website visitors and then to deliver informative content that is different every time. Once you begin to build a mailing list of subscribers, it is fairly easy to keep them coming back.

Michael Wise
eMarketProfitStrategies.com

Copy in our marketing must communicate Benefits and Solutions, resist listing “facts”!

Gain Trust and Reliability
One of the best ways to encourage people to buy a product through your marketing business is to gain their trust and to establish a high level of credibility. Once you manage this, the products you support as an affiliate marketer will look more credible and valuable in your visitors’ eyes.

However, before you can use trust and credibility to your advantage, you must develop a basis for it. Ethical business practices, solid quality products or services, informative website content, well-written materials, good marketing, third party testimonials and other strategies are all components that work together to help elevate you to a level of trust.

From the thousands of ways you can increase credibility, do not lose sight of the importance of what to do once you have it. Ideally, a solid reputation will make it easier for visitors to take the time to click on your referral link.

The more positive exposure you gain through your various marketing activities, the easier it will be to make sales. In depth knowledge of your product or service enables you to make personal recommendations for them.

If you take a shy approach to endorsing the products, you are short-circuiting your income potential as well. Acting in this manner may allow you to earn some money, but unless you are willing to commit and commit fully to your action plan, and make a name for yourself the profits that could be yours will be going to someone else.

Select your affiliate marketing products using this criteria:

1. Would you use this product?
2. Would you recommend this product to a family member?

If the answer is yes, use the product and study it. Once you have first hand experience with the product, your website content and promotional copy about the product will have a more personal touch. There is a big difference between generic sales copy and a personal review.

And what your website visitors want to see is how the product may be useful for them; what type of experience could they expect from this product? Rather than saying, “Over 1,000 people have used our product”, and meanwhile your visitor is asking, “Who are they and did they like it?”

Choosing products that you believe in and use yourself give you the confidence to put your name on the line and personalize your offer. This is one of the fastest ways to boost your customers’ confidence and any promotion you create in this way is sure to have a good response.

People understand that although a marketer has an incentive to endorse a product, but they also know that only a few of them will go the distance be willing to risk their reputation for it.

It is up to you to decide which type of affiliate marketer you are going to be. Do you want to project the image of an insecure, frightened individual without a face and name or is the image of yourself a person who is an informed, credible and respected expert that provides beneficial, firsthand reviews of product use?

Obviously the best choice is to work and act in a way to be the credible, respected expert that provides concise, firsthand reviews.

Maximizing customer confidence starts with you, and as a marketer you want your visitors to click on your referral link and give you the opportunity to earn a commission. The more receptive you are to your visitors needs for information and solutions to the issues that concern them, the more receptive they will be to your offer.

As a marketer, your primary tool is the written word; website content, newsletters, solo ads, sales pages, auto responders, ezines, these are all written materials. Content is important to your visitors and that makes it incredibly important to learn how to use words to your advantage.

Writing content calls for you to play many roles; storyteller, educator, advocate all of these hats you may have to wear at one time or anther. The bottom line is that information rules the day if you want to have a successful online affiliate marketing business.

Whether you do it yourself or hire a pro, you will certainly need to keep your eye focused on quality. And with articles the key to whether it will deliver the goods is in the headline.

Pay special attention to the headline for any advertising piece you write, for this is where people make their decision to continue reading or to push that button with the green arrow within seconds of reaching your page. First impressions are always the strongest, so take care in handling this powerful tool and make it give the impression you want to project.

Remember this: What is the first thing your visitors see when they visit your web page? It’s the headline-and it has to get their attention and hold their attention for it to work.

And just how do you create a headline that does that? Headlines have to stop the reader in their tracks and make them think. While they are thinking the clock is ticking and with an effective headline you can keep the visitor on your website discovering the answer to the question that started them thinking.

Make your headline strong. Who wants to read a wimpy headline? Make your headline proactive. Words like “if” and “may” are not words for a headline. The headline is the domain of the power word - the kind of word that will sparks interest and drives people to take action.

The headline has to tell your customers enough to keep them interested. The headline of “Satisfaction Guaranteed”, may give the customers just enough information to motivate them to keep reading to find out what you are talking about.

There is no magic formula for winning headlines. Different situations call for different strategies. The important part is that the headline creates a compulsion to keep on reading.

Your name and your words, these are your two most powerful tools to build customer confidence and your sales via your marketing efforts.

Make the most of both of them by using quality content with strong, honest headlines that capture attention and keep your visitors reading until the very last word.

Michael Wise
eMarketProfitStrategies.com

Making the Niche Marketing Connection
One of the advantages in taking the targeted niche market approach is that is affords you the opportunity to link to high traffic websites that will generate traffic for your site.

The traffic at these sites will vary, but regardless of the amount of traffic they receive, whether it is 10,000 or 100,000 visitors per year, the important thing to remember is that by linking to you or recommending your products and services you are sharing their website visitor traffic.

This is a powerful strategy and a strategy that takes time to accomplish. The reward of securing a quality link from a high traffic site to your own website is that once in place it will stay in place working around the clock and sending traffic to your website, day after day.

Be aware that there are different types of links along with linking strategies. The two most common links are:

· In-Bound Links – Are where another website points TO your website. This link has been found to be the most important. Read the finding of the study that was conducted by Fortune Interactive at the website of WebProNews.

· Out-Bound Links – Are where the link points AWAY from your website. This link has an impact on your website ranking as well, but they are not as desirable as inbound links. You can find a comprehensive report on how both inbound and outbound links affect how search engines see your site in a Google Page Rank survey from eFactory’s website.

Keep Your Linking Strategies Legal
In regards to linking strategies, there are many different theories floating around on the Internet, so you need to be careful. Here are five basic points to remember when you are considering a linking strategy:

• Consider the links you want to make with other websites carefully. Remember is it not the quantity of links located on or pointing to your site that will enhance your Page Rank, but the quality of the link that has the most impact. The links on your site should be considered as part of the resources that you make available to your visitors.
• Find and apply different types of linking strategies that adhere to the guidelines of the major search engines. Be aware of the power that is inherent in NATURAL LINKING to your site and work diligently to increase it.
• Steer clear of programs that promise you hundreds of incoming links overnight (link farms). More likely than not, a link farm scheme will adversely affect your search engine page ranking.
• When creating an outbound link, avoid using automated linking programs. In many cases, this type of software prevents the other site from receiving “credit” for the incoming link. How can you tell if this is true or not? Place your cursor over the link and hold it there. Then take a look at the status bar at the bottom of your monitor screen. If you see their link showing in the display, your software program is a winner, if a longer URL appears, there is no benefit being received by the site you are linking to.
• Since website links have a direct impact on your valuable search engine listing, the best source of information on how to implement a linking strategy for your website for the best results can be found by going directly to the source. Google offers a wealth of information that will steer you clear of potential problems when it comes to linking to another site. Read the Webmasters Guidelines.

Google webmaster guidelines are a great resource for all kinds of website “positioning” strategies!

Michael Wise
eMarketProfitStrategies.com

You’ve been encouraged to focus your attention on the keywords that apply to the products or services that you have to offer on your website.

Targeted Niche Marketing is all about finding SPECIFIC solutions to the problems of a SPECIFIC customer base.

What is a Niche?
A niche market/audience is a group of people who share a common interest, pain, desire or problem.

A niche market is a group of people who are already searching internet for a solution to a problem – and not finding good results

When your marketing website is strategically designed to delivering a clear understanding of what benefits your customer is looking to receive from a product or service, then it is easier to connect the dots to the product that provides the solution to the problem they are facing.

As simple as this may sound, there are thousands of online businesses that have yet to grasp the importance of this one principle.

No matter how great your product may be, the focus must always be on what the customer wants from that product; how it will enhance their lives and give them what they want.

It is essential to thoroughly research the concept of targeted niche marketing – where the idea is to be one thing to one group of people instead of the shotgun approach that is responsible for the failure of most affiliate marketers - trying to be “all things to all people.”

Your Niche Market Customer Base
Just as we linked keywords from your domain name, to your search engine information in your website design, to the website content, giveaways and promotions, the same approach holds true for identifying your target niche market. It is not enough to simply offer a product that solves a specific problem. In a marketplace as large as the Internet, generalization is the fastest road to oblivion.

Connecting the dots from your product or service to its prospective users is important in order to get their attention, present a solution to their problem and a means to take action. Using the advanced technology that is available to affiliate marketers to find their customer base, there is no reason why you cannot take advantage of these resources for the success of your online business.

The sharper your focus, the easier it is to hit the bulls’ eye of the target. Keep in mind that the attention span of Internet shoppers is short and your affiliate marketing competition is growing everyday.

Keys to Unlock Your Customers Wallet
Start targeting customers by using demographics, the information about the basic qualities and characteristics of your market, such as age, gender, culture, employment, industry, income level, marital status and location. For example:
Does your product cater uniquely to men?
Is the product more useful to people in a certain profession?
What you need to know is; who buys the type of product or service you have to offer?

Affiliate marketers as well as other types businesses shoot themselves in the foot by assuming that what they have to offer will appeal to everyone. Resist the temptation to fall into this pattern of thinking. Even if the product or service you have to offer is used by a diverse market, there are many different factors that you can use to identify who is the perfect customer for you and create your promotional material.

Another valuable tool to use in targeted niche marketing is called psychographics.

There is a tremendous amount of research available on the emotional and behavioral characteristics of your target market that cover everything from the thinking process behind the purchase decision, the rationales that are used to their buying histories of a certain type of product or service.

This data is collected from their areas of interest, the organizations they join, the types of products that they have consumed or the type of services they have used. Even the history of their loyalty to a certain company is tracked, from their initial contact with a company to the end of their relationship.

Where demographics profile those who need a certain product, psychographics define where the product is wanted as well. Starting with the question of who is your perfect customer you can use these tools to fill in the blanks.

Market Research Information in Action
For example, using demographic information, acne medicine manufacturers typically cater to teenagers who are most likely to experience this problem. In other words, teenagers specifically are potential customers because they need clearer skin.

Now let’s make the focus sharper using psychographics. In this example, not only do the targeted customers need clearer skin, but they want clearer skin as well.

This is an important fact, for there are some teenagers with acne who may need clearer skin, but it is not important enough to them to really want it - all of this is based around what are the priorities of the person, much like the other choices we make, from the type of work we perform to the style of clothes we wear.

The bottom line for the manufacturers of the acne medicine who wants to target this specific market as accurately as possible to generate higher quality leads, is that they must use the psychographic profile of their potential buyers along with demographic information.

With this information in hand, they can locate the websites that their potential customer visits and present their information about the benefits of using their products. For instance, there are many forums that address the common image problems facing teenagers.

The most important rule of thumb in targeted niche marketing for your affiliate business online is that less is more.

If you want to increase your earnings, decrease the customer base you are trying to reach until you have the most likely audience defined and then concentrate your efforts on satisfying these potential customers.

Michael Wise
eMarketProfitStrategies.com

Speaking to the Heart of Your Market
Once you have the basic content you will use for your marketing website or your affiliate marketing website, you can maximize its impact with the use of “power words”.

Power words are also referred to as “triggers” because they can motivate the reader to take action. Using them effectively can help you build customer confidence. Here are ten different benefits people want and the power word that relate to them.

1. TIME: The pace of daily life for most people makes time their most valuable commodity. When they come online to shop, they are looking for products and services that will save them time. Power words: FAST, QUICK, i.e., fast delivery, fast ordering or quick results.

2. SECURITY: Everyone wants to be sure that they will not be at risk of losing money by accepting your offer. Power words: RISK FREE, MONEY BACK, GUARANTEED, i.e., 90 day money back guarantee, risk free, guaranteed, without obligation.

3. EXCLUSIVITY: When there is only a limited amount of an item, it gives the impression of being more valuable. The more valuable your product or service appears the more people will appreciate what you have to offer. Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., exclusively for the first 100 subscribers, special offer, limited edition.

4. SIMPLICITY: People appreciate clarity and ease. Show them how your product or service will reduce their stress. Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions, convenient to use, easy payments, etc.

5. PROOF: People like to know what other people think about your product or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e. buyers’ testimonial, consumer review, buyers critique, industry comparison.

6. SPECIAL OFFERS: People want to find bargains in the form of rebates, one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED TIME, i.e., one day sale, special discount, instant rebate, one time offer, limited time price.

7. INCENTIVES: People love getting gifts before they do business with you. Power words: COMPLIMENTARY, GIVEAWAY, BONUS, GIFT, REWARD, i.e., your complimentary subscription, order bonus, special e-book giveaway, a gift for you.

8. RECOGNITION: People want to know that you understand their concerns. Power words: YOU, YOURS, i.e. the benefits you want, the solution to your problem.

9. STATUS: People want to know how something will affect their life. Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention please, special alert.

10. POPULARITY: People are always looking for new products or services that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh off the press, updated report.

Of course, this list is not the “exhaustive” list of words to use. I like to research the forums, other current marketing gurus’ websites to learn what kind of “sales tactics” they are using. Don’t you agree that it is smart to learn from and “borrow” tactics from your competition?

Michael Wise
eMarketProfitStrategies.com

Auto responders make it easy to always stay in touch with your subscribers, because you can schedule your mailing at regular intervals. Many marketers focus their attention on getting the sale, but it is even more important to contact your customer after the sale is made.

The beauty of using this system is that each of the components are affiliate marketing programs in their own right. Using these services to promote your affiliate marketing programs can have a double benefit for you. You can find affiliate programs for these services at the following sites:

Auto Responder Affiliate Programs

• AWeber
• Constant Contact
• Get Response

(This is not an exhaustive list, just the more common autoresponder programs I’ve seen used by other marketers.)

Whatever you do, make sure that you provide quality content to the visitors who have given you their valuable contact information. You can find hundreds of e-books to giveaway to your visitors at: Free E-books’ website.

Remember, your website visitors do not know you; you have to build trust with them. By giving them something valuable you can continue to build their interest in your marketing program, so that eventually, they will click your referral link and make the sale.

Once you have a few sales, it is a must to request the permission of some of your customers to display a testimonial from them.

A satisfied customers’ words underscore the benefits you have been promoting from actual experience of using the product or service.

Key point to remember: What a satisfied customer says about you is 100 times more powerful and believable than anything you say about yourself!

Testimonials from business customers that include links to their site can improve your marketing website link popularity as well as boost your credibility by reinforcing the quality of what you are offering.

Michael Wise
eMarketProfitStrategies.com