Copy in our marketing must communicate Benefits and Solutions, resist listing “facts”!
Gain Trust and Reliability
One of the best ways to encourage people to buy a product through your marketing business is to gain their trust and to establish a high level of credibility. Once you manage this, the products you support as an affiliate marketer will look more credible and valuable in your visitors’ eyes.
However, before you can use trust and credibility to your advantage, you must develop a basis for it. Ethical business practices, solid quality products or services, informative website content, well-written materials, good marketing, third party testimonials and other strategies are all components that work together to help elevate you to a level of trust.
From the thousands of ways you can increase credibility, do not lose sight of the importance of what to do once you have it. Ideally, a solid reputation will make it easier for visitors to take the time to click on your referral link.
The more positive exposure you gain through your various marketing activities, the easier it will be to make sales. In depth knowledge of your product or service enables you to make personal recommendations for them.
If you take a shy approach to endorsing the products, you are short-circuiting your income potential as well. Acting in this manner may allow you to earn some money, but unless you are willing to commit and commit fully to your action plan, and make a name for yourself the profits that could be yours will be going to someone else.
Select your affiliate marketing products using this criteria:
1. Would you use this product?
2. Would you recommend this product to a family member?
If the answer is yes, use the product and study it. Once you have first hand experience with the product, your website content and promotional copy about the product will have a more personal touch. There is a big difference between generic sales copy and a personal review.
And what your website visitors want to see is how the product may be useful for them; what type of experience could they expect from this product? Rather than saying, “Over 1,000 people have used our product”, and meanwhile your visitor is asking, “Who are they and did they like it?”
Choosing products that you believe in and use yourself give you the confidence to put your name on the line and personalize your offer. This is one of the fastest ways to boost your customers’ confidence and any promotion you create in this way is sure to have a good response.
People understand that although a marketer has an incentive to endorse a product, but they also know that only a few of them will go the distance be willing to risk their reputation for it.
It is up to you to decide which type of affiliate marketer you are going to be. Do you want to project the image of an insecure, frightened individual without a face and name or is the image of yourself a person who is an informed, credible and respected expert that provides beneficial, firsthand reviews of product use?
Obviously the best choice is to work and act in a way to be the credible, respected expert that provides concise, firsthand reviews.
Maximizing customer confidence starts with you, and as a marketer you want your visitors to click on your referral link and give you the opportunity to earn a commission. The more receptive you are to your visitors needs for information and solutions to the issues that concern them, the more receptive they will be to your offer.
As a marketer, your primary tool is the written word; website content, newsletters, solo ads, sales pages, auto responders, ezines, these are all written materials. Content is important to your visitors and that makes it incredibly important to learn how to use words to your advantage.
Writing content calls for you to play many roles; storyteller, educator, advocate all of these hats you may have to wear at one time or anther. The bottom line is that information rules the day if you want to have a successful online affiliate marketing business.
Whether you do it yourself or hire a pro, you will certainly need to keep your eye focused on quality. And with articles the key to whether it will deliver the goods is in the headline.
Pay special attention to the headline for any advertising piece you write, for this is where people make their decision to continue reading or to push that button with the green arrow within seconds of reaching your page. First impressions are always the strongest, so take care in handling this powerful tool and make it give the impression you want to project.
Remember this: What is the first thing your visitors see when they visit your web page? It’s the headline-and it has to get their attention and hold their attention for it to work.
And just how do you create a headline that does that? Headlines have to stop the reader in their tracks and make them think. While they are thinking the clock is ticking and with an effective headline you can keep the visitor on your website discovering the answer to the question that started them thinking.
Make your headline strong. Who wants to read a wimpy headline? Make your headline proactive. Words like “if” and “may” are not words for a headline. The headline is the domain of the power word - the kind of word that will sparks interest and drives people to take action.
The headline has to tell your customers enough to keep them interested. The headline of “Satisfaction Guaranteed”, may give the customers just enough information to motivate them to keep reading to find out what you are talking about.
There is no magic formula for winning headlines. Different situations call for different strategies. The important part is that the headline creates a compulsion to keep on reading.
Your name and your words, these are your two most powerful tools to build customer confidence and your sales via your marketing efforts.
Make the most of both of them by using quality content with strong, honest headlines that capture attention and keep your visitors reading until the very last word.
Michael Wise
eMarketProfitStrategies.com